(Posted on May 21, 2019 at 04:18PM by Michelle Bogle)
A common myth or misconception is that Ford’s iconic Blue Oval logo features Henry Ford’s signature. But, in actuality, that’s not the case. The lettering was designed by Childe Harold Wills in 1907, who was a close friend of the inventor. Wills used a calligraphy stencil from his grandfather’s set to create his own stylized letters to represent the Ford brand.
Over the years, the logo has evolved and changed. What began as the black-on-white signature-based emblem morphed into an official oval shape with the symbolic autograph in 1927. There have also been variations with the coloring of the logo, including navy and white and gray and white – the latter was more prominent on Ford Motor Company Limited of Great Britain vehicles.
In 1976, a new 3D Ford badge was unveiled with a silver font and edging. It remained in place until 2003, when the automaker was celebrating its 100th anniversary. To mark the occasion, a "Centennial Blue Oval" was released and featured a special "Centennial Blue" background with white accents. This is the logo that remains in place today.
To learn more about our history and iconic branding, contact our dealership in Renton, Washington. We love chatting about all things Ford!