Sound Ford Sales

#1 Volume Ford Dealer In Washington for the Last 42 Years!

Facebook Instagram Linkedin Pinterest Twitter
Service: (888) 809-5272
Parts: (866) 331-8855
Bodyshop: (866) 535-8747
Sales: (888) 679-8692
Ford Fact Of The Day
Interesting Ford Motors Facts For Seattle, Tacoma, and Bellevue Washington
Sound Ford Blogs - Ford Fact of the Day

View All Blog Posts

Bookmark and Share
ford logo history seattle tacoma renton washingtonA common myth or misconception is that Ford’s iconic Blue Oval logo features Henry Ford’s signature. But, in actuality, that’s not the case. The lettering was designed by Childe Harold Wills in 1907, who was a close friend of the inventor. Wills used a calligraphy stencil from his grandfather’s set to create his own stylized letters to represent the Ford brand.

Over the years, the logo has evolved and changed. What began as the black-on-white signature-based emblem morphed into an official oval shape with the symbolic autograph in 1927. There have also been variations with the 
coloring of the logo, including navy and white and gray and white – the latter was more prominent on Ford Motor Company Limited of Great Britain vehicles.

In 1976, a new 3D Ford badge was unveiled with a silver font and edging. It remained in place until 
2003, when the automaker was celebrating its 100th anniversary. To mark the occasion, a "Centennial Blue Oval" was released and featured a special "Centennial Blue" background with white accents. This is the logo that remains in place today.

To learn more about our history and iconic branding, contact our dealership in Renton, Washington. We love chatting about all things Ford!