The production process has forever been defined by paper - with engineers sketching chassis lines and engine ratios, turning ink smears into realities. Every drawing is a labor of time, patience, and necessity.
This is about to change.
According to MSNBC, Ford is bringing augmented reality to every platform - partnering with Microsoft to create a new kind of engineering. Utilizing exclusive HoloLens technology (which blends lock-step sensors, 3D imagery, and interactive digital downloads), the Big Blue Oval can more effectively design its fleet. Every model can be pieced together on a screen, with teams building entire engines with a single finger swipe. Photographs, patent files, and more can all be combined with ease; and this allows for faster, smarter results.
It also promises better platforms. Ford believes that augmented reality will provide its engineers with the support they need - enabling them to design F-150s, Mustangs, and Escapes with the press of a button. Teams can now better engage with one another, trading both suggestions and pixels in real-time; and the entire production process will be enhanced through virtual speeds.
Are you as excited as we are?
To learn more about how Ford’s HoloLens transition will impact your purchasing experience contact us today.
Reality never exceeds expectations - but the 2018 Fiesta ST is the exception to the rule, connecting drivers to turbocharged performance and front-wheel precision. This hot hatch was met to great acclaim in Europe upon its release, leaving the competition crushed beneath its 17-inch wheels; and critics anticipated that its reign would soon spread across the pond, with strong sales predicted for Canada and the USA.
Those predictions were proven false…. because the new ST won’t be crossing the Atlantic at all.
According to Torque Report, Ford is ceasing Fiesta production in North America - citing sluggish sales and miniscule profit margins. Despite this platform’s powerhouse performance overseas (drivers have embraced its 1.6L inline-four engine, delighting in 197 HP and 202 lb.-ft of torque), it’s struggled to find a place among the local market. Perpetually overshadowed by crossovers and sports sedans, the ST has never been able to top the charts.
Bringing the 2018 platform to Seattle, therefore, would be an exercise in folly - with Leo Rocks, Ford’s Performance Director, noting in an interview with Torque Report: “It doesn’t make sense, nor is it possible financially speaking, to import a single trim level, and a niche one at that.” While the Fiesta’s 0 to 60 blitz of seven seconds has made it a favorite in Europe, it doesn’t have the power needed to secure a North American launch.
There’s no shame in crying, ST fans. We’ve been hoarding tissues all morning.
The 2018 Fiesta will continue to shine overseas - earning circuit victories with its top speed ratio of 143 MPH - and the Sound Ford team will have to content ourselves with watching this hot hatch on a screen.
Share your thoughts about this production shake-up with us today.
With high expectations follows all too crushing realities - with every automotive brand wringing their hands in despair, knowing that potential profits will never be fully realized. Sales aren't quite strong enough, and no quarterly report impresses. The year-to-year margin slips further with each passing day.
The Ford F-Series shatters this tradition - delivering a staggering growth of 15% in 2017.
According to Market Realist, the F-Series has left all records in the dust. This collection of pick-ups - which includes the F-150, F-250, and F-350 - secured 77,007 unit sales in August alone. This marks a sharp rise from 2016 (65,456 units) and showcases Ford’s enduring legacy across North America, with drivers seeking out best-in-class trailering.
That quest has helped to launch Ford past the competition. Market Realist explains that the F-Series pushed the brand’s overall August total to 96,619 units - more than Toyota, Jeep, or Chevrolet. Consumers crave V8 performance and this had led to a surge of dealer sales. Demand has never been higher and overall volume has increased 10% from 2016. This defies all current automotive trends (which have seen top-tier companies plummet on the Wall Street charts).
Want to see why drivers are searching for the F-Series? Visit Sound Ford Renton today to schedule test-drives in our available models.
Every road proves different - stretching out over asphalt and sandy ridges, hills and low vales. The miles promise twists and turns, and each brings its own challenges for drivers. The need for custom performance, therefore, is essential, with powertrains pieced together with the greatest of care.
Ford agrees - which is why it’s fused the 2017 F-350 Super Duty with a series of add-ons. Now Seattle drivers can create the perfect pick-ups, ensuring that every slap of the tires is optimized for their travels.
As AutoWeek explains, the new F-350 has been fitted with a suite of custom options - each meant to enhance performance and ensure all-terrain capability. 17-inch forged aluminum wheels deliver superior grippage on slick roadways, while a 4.30 limited slip axle provides a more balanced ride. Integrated fog lamps, LED box lights, and rear defrosters battle the elements; electronic shift-of-the-fly steering accommodates changing conditions; and a high-definition trailer tow camera pairs with a periscoping jack, allowing drivers to more efficiently secure their payloads.
Each of these elements - available with the exclusive XLT Package - enables the 2017 F-350 to excel, ensuring that it achieves its 16,200-pound trailering output with ease. This V8 powerhouse can be tailored to every possible need.
Want to learn more about it? Contact us today for further information about this and other Super Duty models.
There’s a roar on the horizon - coming down the Pacific Coast, shaking dunes and pavement alike. You feel the road tremble beneath you and and smile, knowing that the 2018 F-150 Platinum is coming.
Kelley Blue Book reports that Ford will soon release its new F-Series models - with revised powertrains promised for the F-250, F-350, and (of course) F-150. The entire fleet has been fused with the latest in 10-speed capabilities and all-terrain performance; and the 2018 Platinum proves to be no exception.
This pick-up will invigorate the North American market, offering drivers the robust responses they crave. Beneath the hood sits a massive 5.0L V8 engine, capable of generating 395 HP and 400 lb.-ft of torque. This pairs with direct injection technology and signature variable cam timing to ensure best-in-class power (a staggering 11,400 pounds of conventional towing). The fully boxed frame rests on a two-stage spring suspension to deliver a refined ride; while custom transmission modes afford greater precision on Washington’s backroads:
Tow/Haul - to accommodate heavy loads.
Wet/Snow - to adapt to changing weather patterns.
EcoSelect - to maximize economy.
Sport - to deliver Baja-style thrills.
When these features combine, they propel the 2018 F-150 Platinum past the pick-up pack - making it truly one-of-a-kind.
To learn more about this and other F-Series models contact us today.
It’s dark along the Pacific. A series of shadows falls across the road, broken only by the stray flicker of a passing car; and an ever-present layer of fog lingers in the air. You can’t… see and you give a frustrated sigh, squinting into the evening and hoping no sudden obstacles arise.
Ford suggests a more proactive solution - offering Seattle drivers advanced safety with its 2018 Fiesta.
According to Automotive World, the new Fiesta proves adept at every turn. This hot hatch has been painstakingly engineered, with Ford emphasizing both prevention and protection. Fused with boron steel, it delivers a strong T-Pillar construction, minimizing impact energy and reducing the chance of structural failures. Integrated intrusion sensors monitor the cabin, activating inflatable seat-belts and side-curtain airbags within milliseconds of a crash; and the intuitive SYNC 3 infotainment system automatically releases SOS alerts in the wake of an accident (notifying emergency personnel, including 911-dispatchers or the police).
Most impressive, however, is the suite of assistance programs - each meant to improve driver responses and ensure more efficient roadside monitoring. The 2018 Fiesta blends Cross-Traffic Alerts, Blind Spot Warnings, and Pedestrian Detection Technology to provide smart collision negation solutions. Information (gleaned from a 360-degree exterior camera) is fed into a high-definition screen, providing real-time support for every mile.
Through this, Ford promises safety in Seattle.
To learn more about the new Fiesta - as well as other hatchbacks - contact us today!
Size truly does matter - with Seattle families too often trapped within the claustrophobic confines of their sedans. The roofs slope; the seats prove narrow; and there are scant inches available for knobbly knees and elbows, leaving all passengers frustrated.
With the release of the 2018 Expedition, Ford will change this. Prepare for ample interior space!
According to Wards Auto, the new Expedition has been redesigned for the modern market - delivering a cavernous cabin and superior comfort. No longer will families sit stiffly in their seats, straight-backed and scowling. Instead they’ll be greeted by 221-inches of premium space. The extended wheelbase now offers:
Head Room: 40.7-inches.
Leg Room: 41-inches.
Head Room: 40-inches.
Leg Room: 42.6-inches.
Head Room: 37.4-inches.
Leg Room: 36.1-inches.
The 2018 Expedition has been lengthened by more than 11 inches to accommodate its tri-tow interior - and this ensures that every passenger can experience a comfortable ride. Within the cabin expect supple leather materials, automatic temperature controls, and 6-way adjusting seats. No compromise is needed.
To learn more about the new Ford Expedition visit our dealership today. We’ll gladly provide further specs and pricing information.
It’s a grim sight - with a fuel pump spinning ever onward, demanding dollar after dollar. You scowl, knowing your wallet will soon feel (considerably) lighter. A simple downtown adventure has turned into an unexpected expense, and you vow to never leave the free span of your driveway again.
Ford has a far less drastic option - with its 2018 Fusion delivering best-in-class economy.
According to Car and Driver, the new Fusion is ideal for Seattle escapes. Boasting both a 2.0L inline-four engine and a continuously variable transmission, this sedan generates 43 MPGs in the city and 41 MPGs on the highway. This ensures class-defining responses, with the FWD providing seamless accelerations, instant stoppage, and improved cornering (all of which help to reduce fuel demands). No other platform comes close:
Toyota Camry: 22 MPGs in the city, 33 MPGs on the highway.
Honda Accord Touring: 21 MPGs in the city, 33 MPGs on the highway.
Volkswagen Passat: 20 MPGs in the city, 28 MPGs on the highway.
The 2018 Fusion is meticulously crafted, with Ford anchoring its chassis with a variety of efficient technologies - including paddle shifters, turbochargers, and custom drive modes. These all combine to enhance performance and create a more fluid ride. Suffer no more at the pump.
The season will soon end - bringing gray mornings to Seattle, the crisp slap of fog against the pavement. The temperatures will fall; the sun will retreat; and the desire to blaze down the highway will fade, with drivers preferring to tuck themselves inside their warm homes.
Before the summer ends, however, Sound Ford Renton recommends one last lap around the city - in the 2017 Focus RS.
As Car and Driver explains, the new Focus RS is a seasonal powerhouse. This turbocharged hatch - which boasts a 2.3L inline-4 engine - generates 350 HP and 350 lb.-ft of torque, allowing Seattle consumers to roar down the track. A fluid six-speed manual transmission provides optimal control, while the AWD nimbly accommodates sharp inclines and sudden corners alike. Fitted with exclusive launch control, this platform can blitz from 0 to 60 in a mere 4.3 seconds.
This, as Car and Driver notes, places it well above the competition - with the 2017 Honda Civic Type R (4.9 seconds), the Volkswagen Golf R (5.2 seconds), and the Subaru WRX STI (5.3 seconds) all lagging behind. The Focus RS revs to a top speed of 104 MPH, leaving all other hatchbacks in the dust.
Want to sample this full-throttle performance? Visit our dealership today to plan the ultimate summer ride.
There are only three certainties in life - death, taxes, and the popularity of the F-Series. This collection of pick-up powerhouses has led the market for more than 30 years, and now it’s extending its sales reign beyond the United States. Prepare for Ford’s global domination.
Fox News reports that the 2017 F-Series - which features the F-150, F-250, and F-350 - ranks supreme among the automotive world. Ford has secured an astonishing 519,000 total units for the year, revving past the competition with ease:
The F-Series defies all expectations - bringing its big-bodied performance to countries that traditionally favored only sedans and hatchbacks (such as China, Japan, and Germany). With this surge of sales, Ford is racing toward a record-breaking year.
We’re not surprised. The F-Series boasts the industry’s leading all-terrain capability, delivering more than 32,500 pounds of conventional trailering and a payload capacity that exceeds 5,410 pounds. No other platform promises such power; and drivers across the globe now crave the value of a V8.
Want to experience the high-performance of the 2017 F-Series? Visit our dealership today!