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The latest Ford News in the Pacific Northwest.
Ford News For Seattle, Tacoma, and Bellevue Washington
An epidemic is developing of pedestrians glued to their smartphones and not paying attention to oncoming traffic. Coined “petextrians,” these distracted walkers put themselves in danger by looking at their phones rather than watching as they cross streets, etc. Rather than attempt to change the behavior of the masses, Ford is taking a more adaptive approach and utilizing technology of the future.

The Pre-Collision Assist with Pedestrian Detection utilizes a radar and camera, scanning the roadway for obstacles that may cause an accident. Upon first detection, the vehicle will visually and audibly warn the driver and automatically mute the stereo. Failure to respond will free the vehicle up to automatically use the brakes to either prevent or reduce the impeding impact, as the Ford Media Center explains in a press release. 

Check out this video to see the Pedestrian Detection in action:

The camera is mounted to the windshield and uses a unique Ford algorithm to calculate the risk of impact and determine what type of object may be there. Right now the technology is limited to clear driving conditions in daylight at up to 50 mph. Over the span of 473 days, Ford tested the technology on 12 different vehicle models in the U.S., Europe and China. During that time frame, the U.S. tests recorded over three million objects, vehicles and pedestrians that could risk impact.

The technology will make its official appearance in the 2017 Ford Fusion with a North America release. In the meantime, check out the vehicles offered at Sound Ford with a number of upgraded technologies to make you safer on the road. 
ford fiesta sport for sale seattle washingtonOne of the best things about the SEMA Show (a trade-only event, not open to the general public, that will run at November 1st through November 4th in Las Vegas), is all of the modified vehicles on display. Among them, Carscoops reports that Ford will be unveiling two custom modified 2017 Fusion Sports.

One will have an eye-catching blue paint job and body modifications completed by Legacy Innovations. Other customizations include a carbon fiber hood scoop, an aerodynamically improved body kit, Katzkin leather seats, Kicker speakers and 20-inch alloy wheels. Under the hood, customizations include a K&N air filter, MagnaFlow exhaust and upgraded brakes.

The second piece of Ford Fusion Sport eye candy will have a Ballistic White metallic custom paint job by MRT Performance with kickin' alloy wheels and a Kevlar body kit. The interior has matching Ballistic White metallic trim, leather and suede fabric, and a Webasto sunroof.

Observers will also be introduced to the aluminum brake kit, impressive exhaust system, engine preheater and several other modifications. Too bad the general public can't get in the SEMA Show doors. Most of us will just have to wait for images to hit the Internet before we can see these blinged-out works of mechanical art with our own eyes.

In the meantime, check out the Ford Fusion models that Sound Ford has to offer. They may not be custom modifications, but they're still eye-catching indeed.