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A lot can happen in a decade. But Ford's President and CEO, Mark Fields, has a single, defining prediction for the next ten years that is shaping the direction of the Blue Oval.

"The next decade will be defined by the automation of the automobile, and autonomous vehicles will have as significant an impact on society as Ford's moving assembly line did 100 years ago," Fields recently said. Whereas electric cars were a defining innovation of the beginning of the 21st century, Fields believes that autonomous vehicles are not far from becoming an integrated, normalized reality. View more in the video below!



Aligning with Fields' prediction, Ford announced on February 10 that it is investing $1 billion over the next five years in artificial intelligence company Argo AI. The investment will fund Argo AI's development of a virtual driver system to complement Ford's SAE level 4 autonomous vehicles, which are scheduled to hit the streets in 2021.

Learn more about what's in store for Ford and Argo AI at Sound Ford in Seattle, Washington!