Big things are on the horizon for the compact EcoSport SUV, a vehicle that Ford crafted to 'go small while living big.' The SUV is one that will benefit from the Blue Oval's all-new streaming technology.
In the EcoSport, where interior space is limited, the new streaming upgrade will upheave the way that passengers listen to music on the road. Given that Millennials overwhelmingly prefer subscription and streaming services than the alternative - CDs, in particular - the new EcoSport will feature an option for streaming technology, removing the original CD player in the vehicle altogether. The streaming update will provide users with a variety of choices on demand, while increasing the capacity to hold personal items and devices and allowing the touch screen to stay more upright.
Although CDs are not completely obsolete yet, Ford's removal of the CD player is supported by data that advocates for digital music. The 2016 Nielsen Mid-Year U.S. Music Report, for example, shares that overall consumption of downloaded and streamed music is up 15 percent, whereas physical album sales have decreased by 10 percent.
In addition to the streaming technology for a more enhanced music experience, the EcoSport will also include an available Wi-Fi hotspot and SYNC Connect® with FordPass®. Learn more about what's on tap for the EcoSport at Sound Ford in Seattle, Washington!