Winter's chill hasn't affected sales of the Ford Focus RS, which was introduced last summer. Representatives of the Blue Oval aren't fearing any impending sales freezes; if anything, they're anticipating continued success as the seasons turn warmer.
Since its debut, the RS model has sold over 3,500 units nationwide - an average of 500 vehicles monthly. Currently, its greatest popularity is in the Golden State, with 627 vehicles sold to date in California. Following suit is Michigan, Texas, Florida and Pennsylvania with unit sales of 256, 244, 230 and 192, respectively.
And buyers aren't going with the base models - the average transaction price for a domestically sold Focus RS is more than $6,000 above the base price, indicating buyers' eagerness to splurge on the bells and whistles. One example of such is the 'RS2 package,' which over 62% of buyers to-date have selected. Also scoring high is buyers' overwhelming penchant for the color gray; with 32% of the car's sales, Stealth Gray is the most popular color in the U.S.
“Sales momentum for the Focus RS has been incredible in the U.S. for the first six months,” Jessica Bishop, Focus' marketing manager of Ford North America, said of the car's success. “Uniquely for a performance vehicle, we haven’t seen any sales decline during the winter months, but rather customer interest has picked up thanks to AWD availability.” Learn more and test-drive our selection of the Focus RS at Sound Ford in Seattle, Washington!