Graduation season is underway, which means that parents across the nation are flocking to dealerships for the quintessential celebratory gift: a brand new car. If you're looking for the perfect one for your minted graduate, consider one of the sporty coupes from Ford's lineup; according to New Vehicle Customer Study data from MaritzCX, the Blue Oval's niche attracts younger customers overall.
The Fiesta ST, in particular, is popular with the millennial bunch. Although the average age of new buyers hovers around 45 years, the hatchback entices a crowd roughly ten years its junior. Similar patterns emerge with the Focus/Focus RS and Fusion/Fusion Sport, respectively. Watch more below!
As a result, sales of sports cars have climbed by 45 percent in the first three months of 2017 alone. Given the nationwide surge of SUV and crossover purchases, this skew towards hot hatchbacks is out of the ordinary - but the Blue Oval has no complaints.
“...Capturing younger buyers while they still have many vehicle purchases remaining in their lives is good for business,” Corey Holter, Ford's car group marketing manager, said of the growing trend.
Also worth noting? Millennial drivers aren't strapped for cash. For example, the average household income for a Fiesta buyer is $59,000, but for the ST model, the HHI leaps to $102,000.
Find out more at Sound Ford in Seattle, Washington today!