The 2018 F-150 takes cues from its predecessors, but make no mistake - this all-new pickup is in a class all its own. The truck elevates the signature F-Series aesthetic without compromising its sheer power and high-quality parts.
From the outside, the F-150 pays tribute to the Built Ford Tough brand promise while paving the way for a modernized look and feel. Designers for the Blue Oval narrowed down the exterior to a trifecta of primary concepts: comprehending F-Series design heritage, keeping customers' needs and desires top-of-mind, and craftsmanship. Learn more about the 2017 model below to prepare for the next generation!
“We call our F-Series customers ‘bold guardians of the brand,’” Ford truck design chief Gordon Platto said. “These customers know our Built Ford Tough DNA, and they want their trucks to convey strength, capability, boldness and power – without being ‘in your face’ aggressive.”
Along with the new 2018 F-150’s stronger engine lineup, high-strength materials and class-exclusive technologies, its new exterior is sure to please drivers. The Blue Oval can claim that with certainty: in efforts to ensure that the new truck truly exceeds expectations, Ford's team tapped actual owners during the design process to get a greater grasp on how the vehicle is used nationwide. By fielding buyers' unfiltered feedback, they were able to hit the drawing board with more refined and validated design concepts, such as a light-duty turboiesel engine, fuel economy improvements and pre-collision assist with pedestrian detection.
Learn more at Sound Ford in Seattle, Washington today!