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The production process has forever been defined by paper - with engineers sketching chassis lines and engine ratios, turning ink smears into realities. Every drawing is a labor of time, patience, and necessity.

This is about to change.



According to MSNBC, Ford is bringing augmented reality to every platform - partnering with Microsoft to create a new kind of engineering. Utilizing exclusive HoloLens technology (which blends lock-step sensors, 3D imagery, and interactive digital downloads), the Big Blue Oval can more effectively design its fleet. Every model can be pieced together on a screen, with teams building entire engines with a single finger swipe. Photographs, patent files, and more can all be combined with ease; and this allows for faster, smarter results.

It also promises better platforms. Ford believes that augmented reality will provide its engineers with the support they need - enabling them to design F-150s, Mustangs, and Escapes with the press of a button. Teams can now better engage with one another, trading both suggestions and pixels in real-time; and the entire production process will be enhanced through virtual speeds.

Are you as excited as we are?

To learn more about how Ford’s HoloLens transition will impact your purchasing experience contact us today.