Give the people what they want: based on aggregated reports of customer demand, Ford's chief executive, Mark Field, recently announced that the firm is phasing out small car production in the U.S. by 2018 and will also shift its focus to SUVs and pickups – vehicles that customers are gravitating towards. For drivers who are loyal to Ford's cars, though, Fields assured that those models will still remain a part of the firm's lineup in some capacity.
Through this approach, Fields shared that Ford's lineup of available vehicles will reflect drivers' current needs and trends, rather than try to persuade them to purchase certain vehicles. Moving forward, sources indicate that Ford's Michigan Assembly Plant will be revamped to build the next-generation Bronco as well as the new Range pickup, rather than shut its doors.
“You can only go so far in terms of trying to entice customers to purchase those kinds of products. We'll focus on some of the segments where customers are migrating towards, whether it's SUVs or pickup trucks, and we're doing nicely there,” Fields told Automotive News. Watch the video below to learn more:
Despite the shift, trucks and SUVS remain a popular choice for drivers at Sound Ford in Renton, Washington. As Seattle's premier Ford dealership with an extensive inventory of new and preowned vehicles - many of which are trucks and SUVs - there are options that work with any owner's budget and lifestyle. Looking for a truck or SUV? Visit Sound Ford Washington today.