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It’s a search-fueled era - with consumers rapidly typing their queries into smartphone interfaces and engine boxes, trying to glean information both essential and irreverent. Patience is no longer a virtue. Instead immediacy defines every day and the need to know more now dominates.

The automotive world isn’t exempt from this quest for social data. Drivers flock to their screens, craving the latest production dates and spec releases - and Google saves every keystroke to determine which brands reign supreme.

For 2017 Ford is the search king.



According to Car Buzz, Ford is the year’s most researched brand. Consumers were intrigued by its 2018 fleet - with the F-150, Raptor, and Mustang leading the Google pack. Each of these platforms was sought extensively online, with an emphasis on spec comparisons and virtual walkthroughs.

Most intriguing, however, are the demographic trends that Google discovered. Car Buzz notes that - while Washington audiences proved enamored by the Big Blue Oval’s latest designs - it was Michigan and South Dakota residents who contributed the largest search percentage. This sudden burst of mid-west popularity is attributed to the rise of Ford factories in the area.

Google serves as the gateway to the virtual world - and now Ford ranks among its most popular keywords.

What do you think of this news? Were you among the millions who searched for Ford’s 2018 line-up? If so, let us know!