December was the month of the crossover - with Ford leading the charge, delivering massive year-to-year growth with every day. Its venerable Explorer rang in the new year with staggering sales, proving that true performance knows neither age nor limitations.
According to the NWI Times, the 2018 Explorer (along with its 2017 predecessor) dominated December’s sales chart. Critics report that 25,375 total units were tallied last month - marking a 33% overall growth from November and a 10.1% increase from the previous year. This was a remarkable total, with no other brand managing to deliver such impressive gains. Winter is, traditionally, a season that sees consumer interest wane. Ford’s signature SUV, however, defied all expectations and yielded high amounts.
It also helped to bolster the brand’s overall success. The NWI Times notes that the Big Blue Oval’s entire crossover sector rose - jumping 10.3% from 2016. This ensured an eighth consecutive victory in North America, allowing Ford to dominate its main competitors (Toyota and Dodge).
Our team isn’t surprised. The 2018 Explorer was (and remains) a popular option on our lot - boasting up to 365 HP and 350 lb.-ft of torque. This AWD powerhouse can accommodate up to 5,000 of conventional trailering pounds, making it perfect for every off-road adventure.