In a recent Ipsos 2016 Automotive Audio Branding study, approximately one-third of consumers intending to purchase a new car confess that the audio brand will have a significant impact on the vehicle they choose to buy.
Starting next year, consumers who purchase a new Ford vehicle are going to have an audio experience like no other available. Collaborating with Harman International – an industry leader in audio innovations and car technology – Ford is seeking to deliver a customized and more appealing listening experience called B&O PLAY.
Recognizing that consumers buy different Ford models based upon their lifestyle and personality, each model will have a signature sound tailored specifically to cater to its demographic. Speaker placement and calibration will be paramount to maintaining optimal sound, regardless of the driving condition or where a passenger is sitting.
“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with Harman is helping provide that,” says Raj Nair, Ford’s chief technical officer and executive vice president of product development, according to the Ford Motor Company Media Center. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”