Heading to Detroit for the Thanksgiving holiday this year? Don't be surprised if you spot a caravan of Ford vehicles - over 40 of them will be leading the charge at the 90th anniversary of America’s Thanksgiving Parade® in downtown Detroit on November 24. The parade begins at 8:45 a.m. at Woodward Avenue and Kirby Street, and covers nearly three miles from start to finish.
Front and center will be Ford's all-new float, dubbed Mobility One; a variety of F-Series trucks, Explorers and Mustangs will follow suit to pump up the crowd. Reports say that the Mobility One measures over 90 feet long and highlights a chronological view of Ford's innovation over the years, such as the strides made by Henry Ford in the 20th century, that lead into the present day and into the future of autonomous vehicles and smart mobility. Keep an eye out for an appearance by Allison Schmitt, an eight-time Olympic swimming medalist from Canton, Michigan who will ride on the float. Catch highlights from last year's parade in the video below:
Ford's participation goes beyond the day of the parade. The Blue Oval is investing $20 million in local educational and community-wide programs this year, and recently announced an extension of its support for the area. That support comes in the form of a new three-year sponsorship commitment with The Parade Company, which puts on both the Thanksgiving Day parade and the Ford Fireworks event each year.
According to Jim Vella, the president of Ford Motor Company Fund, "Ford will always be a leader in supporting events such as America’s Thanksgiving Parade® that bring our region together. We’re proud to announce our renewed commitment to not only continue supporting the great tradition of the Thanksgiving Day parade, but also the annual Ford Fireworks.”
Even if Detroit isn't on your schedule for this year's holiday, a stop by Sound Ford in Seattle, Washington is all it takes to test-drive any of the vehicles that are on tap for the Thanksgiving Day parade.