Ford trucks and the National Football League – you don’t get much tougher than that! That’s why this three-year partnership, making Ford trucks the official trucks of the NFL, makes perfect sense.
The partnership kicked off in early September when fans in New York could order a Built Ford Tough Tailgate Truck through Uber – complete with game tickets, tailgate food and merchandise in the Ford F-Series Super Duty.
Love to tailgate? Then you may want to indulge in the Built Ford Tough Tailgate Tour, hitting up NFL games across the country all season. There’s even a contest for a pair of Super Bowl LI tickets and an all-new, customized 2017 Ford F-Series Super Duty (showcasing their favorite NFL team) through the Built Ford Touch Toughest Ticket sweepstakes.
The partnership doesn’t quit there! There will also be a Built Ford Tough Offensive Line of the Week, where Shaun O’Hara (former offensive lineman and NFL.com analyst) will determine the Offensive Line of the Week based upon the players’ performance during the previous week’s games.
“Just like our fans and players, Ford trucks and NFL are always working to reach the next level through hard work, grit and commitment, which makes this partnership a natural fit,” says Renie Anderson, senior vice president of sponsorship and partnership management for the NFL, according to the Ford Motor Company Media Center. “We’re proud to be partnering with such a legendary American brand and look forward to helping Ford trucks become synonymous with the country’s most popular sports league.”