The holidays are coming early for aficionados of Ford Motor Company. On Tuesday, the automaker will get the party started - literally - with a grand reveal of its new Ford Fiesta. The unveiling will take place at one of Ford's exclusive "Go Further" events, which will be held in Cologne, Germany.
Ford's president and CEO Mark Fields, as well as Jim Farley, the Executive Vice President and President of Ford of Europe, will bear the honor of announcing the Fiesta's debut to the public at the event. In a released statement, Farley said, “The new Fiesta will be our best expression of Ford — lovable fun, sporty to drive and with an unmatched personality true to the spirit of the iconic small car that has delighted generations of customers for the past 40 years." Join the party and watch the Fiesta on-the-go in the video below:
The celebration will also serve as a platform to announce the Blue Oval's details on its "Smart Mobility strategy, fuel-saving technology news, and new commercial vehicles," according to reports from Ford. In efforts to ensure that the news is accessible to all, the event will be live-streamed through Ford Europe's YouTube channel beginning at 2pm on Tuesday. Auto enthusiasts are prepared to walk away from the event with exciting news to pass along - in recent years, Ford has used its "Go Further" events specifically to share new company strategies and unveil new vehicles. However, for this particular event, Ford did not release any details regarding production plans for the Fiesta.
For this latest "Go Further" event, it will appropriately take place at the company's W-Halle inside the Niehl, Cologne manufacturing facility that is one of the current Fiesta's assembly plants. The facility is anticipated to host roughly 2,500 employees, media and dealers at the upcoming event.
Our experts at Sound Ford in Seattle, Washington are prepared to answer any questions you may have about the Fiesta or other vehicles in our lot, so don't hesitate to stop by today.