Plans for the Motown Museum's $50 million expansion recently received a hefty boost, thanks to a $6 million investment that Ford and UAW-Ford committed on November 18.
Residents and visitors to Detroit, Michigan need not worry that the Museum is moving from its current home on West Grand Boulevard. The original $50 million price tag for growth was slated to fund a 50,000-square-foot complex, which will be erected around the current Motown Museum. Now, with an extra $6 million available, there are even more opportunities for expansion and refinement. In particular, the contribution will go towards the Ford Motor Company Theater, a component of the new complex.
It's been a swift acceleration in progress and anticipated growth since the Motown Museum revealed its expansion plans; the news was publicly announced only one month prior. Building on its appeal to tourists, the museum's new complex will serve as a world-class tourist destination.Its established history as the site of Motown Records' original studio and headquarters makes the site a prime place to build upon, in anticipation of the future.
The notable donation from Ford and Ford-UAW qualifies them as leads donors on the Museum's project; their joint contribution will also provide necessary resources for music and educational programming that the Museum hopes to provide. In addition, part of the donation will facilitate a CARaoke Experience at the Museum that incorporates music with Ford-specific vehicles, for a more immersive experience.
Six million dollars are nothing to toss around lightly, but in the case of Ford and Ford-UAW's contribution, their donation of such an amount is only part of their overall investment in Detroit spending. The Motown Musem project is one of multiple community initiatives that Ford is supporting in 2016, and part of $10 million that will go towards the city's spending in the next five years. Even more impressive, that $10 million is an addition to the $20 million dedicated to 2016 community initiatives alone. See how Ford's been making a difference in Detroit in the video below:
As Joe Hinrichs, Ford Americas president, said, “The enhanced museum will not only upgrade the visitor experience. It also fits with our commitment to investing in the cultural heritage of Detroit and southeast Michigan.”
Interested in Ford's community investments? Visit us at Sound Ford in Seattle, Washington and see what's in store.