Trends for Ford Motor Company's hot hatch have been on fire as of late, according to representatives from the automotive company. Contrary to the recent market shift in favor of SUVs and crossovers, reports show that Ford's hot hatch range isn't losing momentum.
According to Erich Merkle, a sales analyst for Ford, "Non-luxury, turbocharged small hatchbacks are down 21 percent year-over-year, but our turbocharged Ford Focus is up 37 percent. With the shift into SUVs and crossovers, our hot hatches are bucking the trend."
Although the SUVs and crossovers are primarily large and in charge, the demand for hatchbacks isn't predicted to wane anytime soon. Out of Ford's compact performance range vehicles, the Ford Focus ST is far and away the best-selling model - sales are up 5 percent to 8,249 units this year to date. Not to be outdone, the Fiesta ST (which currently goes for $20,970) is also putting out high numbers, boasting an increase of 7 percent to 3,215 units this year. Ford representatives also reported that with 1,674 deliveries documented through September so far, the relatively new 350 horsepower Focus RS ($36,120) is also on track to leave its mark. Check out both vehicles at this year's SEMA in the video below:
The high hatchback numbers come as a surprise to enthusiasts who expect only European buyers to favor smaller cars. However, Ford Focus' brand manager, Jessica Bishop, begs to differ. "For decades, we heard criticism from customers that Ford sold its best small cars only in Europe, yet in five short years we've built a reputation here for making very serious but affordable performance cars with our Focus ST and Fiesta ST one-two punch," she said. Buyers now know Ford is committed to affordable performance."
Whether you're interested in the Fiesta, the Focus, or any other hatchbacks offered at Sound Ford in Seattle, Washington, don't hesitate to stop by for a test-drive today!