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Now that they have the green light to move forward, Ford Motor Company is kicking off its new innovation challenge called Go Detroit. The initiative is a platform to encourage new ideas and effectively bridge communities in Detroit, utilizing groundbreaking mobility solutions.

Organizers of the challenge are working in tandem with city stakeholders to identify issues related to transportation that plague Detroiters. Together, app developers and entrepreneurs are able to submit ideas relevant to those issues that are crafted to enhance access, availability and safety of the city's transportation solutions. Production of Go Detroit is made possible through the joint efforts of 100%Open and
Devpost, which specialize in open innovation challenges, app development, hackathons and open source software competitions.

Bill Ford, the executive chairman of the Blue Oval, expressed his hopes for the innovation challenge.

“To ensure people continue to enjoy 
freedom of movement, Ford is looking beyond the needs of today and interpreting what mobility will mean to future generations,” he said. “We’re committed to developing mobility solutions for changing transportation needs worldwide. At the same time, we’re working to bring solutions to our backyard and the metro Detroit community, which is what Go Detroit is helping us accomplish.” Learn more by watching the video below:


A bright idea and the drive to pursue it is all that's needed for the challenge. Applicants' ideas will be vetted and selected semifinalists will subsequently work with Detroit stakeholders, Ford mobility experts and Techstars Mobility, a startup accelerator driven by Ford to further refine submissions. The finalists will then present their solutions of a panel comprised of city representatives and Ford experts; six winners will receive cash rewards totaling $60,000.

Go Detroit is the latest branch that has stemmed from Ford's venture into the startup community. Last year, the automaker partnered with Techstars to kick off Techstars mobility, which supports entrepreneurial efforts to market technological innovations that revolve around transportation, such as connectivity, autonomous vehicles, data and analytics and more.

“The worldwide response from startups and the automotive industry has blown us away,” Ted Serbinski, the managing director at Techstars Mobility, said. “Startups from all around the world want to build their technology startups in Detroit, at the intersection of Detroit’s entrepreneurial resurgence and its automotive dominance. We are excited to work with these innovative thinkers while bolstering the entrepreneurial ecosystem in Detroit.”

As Ford continues to pave the way for the future of mobility, stay apprised and talk to any of our team members at Sound Ford in Seattle, Washington today.