One could say that Ford Motor Company and its philanthropic branch, the Ford Motor Company Fund, recently got into a bit of 'treble' with the Detroit Symphony Orchestra. But the three entities didn't cause any mischief together - rather, they confirmed exciting plans for next year, which will be bolstered by Ford's notable contributions to the Orchestra's upcoming international tour.
After 16 years, the Detroit Symphony Orchestra will embark on its debut tour around the world, playing 11 concerts conducted by Leonard Slatkin, the organization's Musical Director. The tour stops will run from July 14-29, 2017, and are scheduled in Japan and China. Two cities on the tour - Shanghai and Chongqing - are slated to be harmonious occasions in particular, as the Blue Oval has a major manufacturing presence in those areas. The stops in China will be the orchestra's inaugural visit there. Anticipated performance pieces include Copland's Symphony No. 3, Bernstein’s Candide overture, McTee’s Double Play, Gershwin’s Rhapsody in Blue, Tchaikovsky’s Symphony No. 4, Korngold’s Violin Concerto and Takemitsu’s Far Calls. Coming, Far!
Jim Vella, the president at Ford Motor Company Fund and Community Services, shared his positive outlook on the tour in a released statement.
“The Detroit Symphony Orchestra is more than a collection of talented musicians,” he said. “They are cultural ambassadors for our entire region. We’re proud to build on our long history of supporting the orchestra by enabling new audiences to share in the joy of a performance.”
As a way to reinforce their partnership and take advantage of the orchestra's tenure in China, the stops in its cities will also include special get-togethers with Ford employees in the region. The relationship between the Detroit Symphony Orchestra and Ford is a long-standing one: it found its origins in the 1930s, back when Ford showed support for the group's radio broadcasts, and has escalated over the decades. Today, Ford is the tour's primary corporate sponsor and stands behind the orchestra's groundbreaking efforts to reach audiences in new areas - the musicians participate in Live from Orchestra Hall webcasts and Replay, an on-demand archive that records a plethora of performances for audience consumption. Additionally, Ford supports orchestra performances native to the Detroit area, further upholding its value for local organizations.
With the tour on the horizon, the bond between Ford and the Detroit Symphony Orchestra means more than ever. “This tour requires a strong collective of thoughtful and strategic partners,” Anne Parsons, Detroit Symphony Orchestra president and CEO, commented. “I particularly want to thank Ford and all of our current supporters.”
To learn more about how Ford's hitting a high note with its philanthropic efforts in the Detroit community and beyond, visit our team at Sound Ford in Seattle, Washington today.