While it's often entertaining to reflect on trends and standout moments as each year comes to a close, Ford Motor Company also knows the inherent value of looking ahead. By evaluating aggregated data, the team at Ford is able to preempt and address potential trends, problems and opportunities on the horizon. This year, according to a statement recently released by the Blue Oval, consumers have changeon the mind going into 2017. In particular, representatives for Ford anticipate that buyers' definitions of value for time, possessions and more will have an impact on next year's trends.
According to the Looking Further with Ford 2017 trend report, it's imperative that Ford's team effectively continue to incorporate learnings within and beyond the auto industry to craft vehicles and services that add value to customers. Ford's been a pioneer in that arena, with its innovative outlook that has translated into various groundbreaking features and initiatives.
“What’s fascinating is how Ford is adapting and innovating – offering customers and society at large tangible ways to improve their mobility needs and ultimately, their daily way of life,” Sheryl Connelly, the global trend and futuring manager for Ford, commented.
The report dives further into what to expect moving forward by also looking backwards, identifying relevant trends that have carried over and influenced the future. An example of such is what Ford calls "Sustainability Blues," an idea introduced in 2015 that emphasizes consumers' concern for and prioritization of the collective water footprint, which can manifest itself in droughts, water contamination and more. Continuing onward, that thought remains at the forefront of many buyers' minds, as well as additional 'micro-trends' that the report also details. Among them is the belief that larger isn't always better - in vehicles and otherwise - and experiences and values can take precedence over material possessions. Ford's already addressed this belief with its ever-growing philanthropic branch, which impacts communities in the Detroit area and beyond.
From the detailed report, Ford's commitment to changing the way the world moves hasn't swayed from its humble beginnings over a century ago. However, its methods to do so have morphed over the years to reflect the needs and desires of the consumer, while taking into consideration the effects of progress on other elements of the environment and more. Overall, "We’re inspired by the creativity and enterprising spirit driving innovation in the marketplace,” Connelly says. “It gives us hope for what the future holds.” See what else the future holds for Ford by visiting Sound Ford in Seattle, Washington today.