(Posted on Mar 23, 2019 at 09:07PM by Danielle Smyth)
Since joining the company in May 2017, former Steelcase exec Jim Hackett’s mandate has been to push Ford employees to answer the question, “Do we have the score right?” In October 2017 Hackett described it as a “fitness push.”
Details of the Ford workout include:
Getting out of Brazil’s heavy truck segment and closing an underperforming Brazilian factory
A truck and van agreement with VW, although the only news on this venture is that the teams are working well and the VW/Ford $4 billion autonomous auto deal still doesn’t have any numbers attached to it
Closing down two Russian manufacturing facilities
An internal memo fell into the hands of The Detroit News recently. In it, Hackett said 2019 was the year Ford would turn “the corner toward a really bright future.” He also reminded employees that Ford’s been around for 115 years and survived more than one recession. But he also said that by 2021, 75% of Ford’s lineup will be new, including a new Bronco, another smaller off-roader, and an electric performance utility vehicle. Don’t miss out on the opportunity to own a classic Ford vehicle before the lineup is refreshed. Stop by Sound Ford today and test drive a 2019 Ford Ranger XL in Seattle, Washington.