In joint efforts to cultivate new ideas and promote growth, Ford recently partnered up with the National FFA Organization and Discovery Education to provide more than 54,000 students nationwide the inside scoop on Ford's engineering and design efforts for the future.
Specifically, the occasion demonstrated how the Blue Oval is crafting its F-Series trucks to meet the needs of agriculture customers. Participating students were able to observe how Ford's F-150 and Super Duty trucks are built and tested to increase farmer productivity; a virtual field trip also provided attendees with introductions to Ford truck designers and engineers. A live stream of the event ensured that students nationwide could join in; over 1,000 classrooms tuned into the stream.
The collaboration wasn't Ford's first foray into the realm of agriculture. They have been a sponsor of the National FFA since 1948 and, perhaps most notably, has sponsored Built Ford Tough scholarships for prospective farmers. Ford's investment recognizes what consumers demand - agriculture and livestock industries are representative of markets where the F-Series has the highest level of reputability, compared to other trucks' 40 percent of farmworkers drive F-150 trucks and 36 percent use Super Duty trucks to carry out their daily jobs, as cited by a Ford release that references IHS data.
Doug Scott, Ford's truck group marketing manager, expressed his enthusiasm for the event in the same release. “We were excited to undertake this new opportunity with FFA and Discovery Education,” he said. "What better way to demonstrate the power and capability of F-Series trucks, and the customer leadership Ford owns, than through the hands and eyes of our future toughest employees and customers.”
Learn more about how Ford's giving back and paving the way for tomorrow's leaders by visiting Sound Ford in Seattle, Washington today.