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Ford Debuts Augmented Reality Presentation, Takes Driving Experience to New Heights

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(Posted on Feb 2, 2017 at 12:00PM )
Augmented reality is the way of the future, and so is Ford. The blend of both, many would argue, is simply a match waiting to happen. And that's exactly what happened at the 2017 North American International Auto Show, where Ford debuted an augmented reality presentation that immersed participants into the technology and raised the bar for vehicle-to-consumer interaction. 

The presentation, which was displayed multiple times during the Auto Show, provided consumers with a live look within a variety of scenarios. In one, participants witnessed aero testing for Ford's all-new GT as it sped through a wind tunnel; in another, they took part in a demonstration of the 2018 F-150's new 10-speed automatic transmission. Yet another gave participants a glimpse into the new EcoSport in action. Watch the video below to get a closer look at Ford's new, groundbreaking experience:



“Think of augmented reality as the blending of virtual reality with real life,” Garett Carr, Ford global auto shows manager, said of the innovation. “It’s like having x-ray vision, with the power to take people deeper into our product and technology stories – it feels a little like magic.”

Whether or not you had the opportunity to attend the 
North American International Auto Show, find out more about Ford's plans for augmented reality technology at Sound Ford in Seattle, Washington.