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2017 Ford FusionDetroit's Cobo Hall was home to the recent 2017 North American International Auto Show, where Ford presented its pioneering augmented reality programs that featured the all-new Ford GT, the 2018 F-150 and the new EcoSport. But Ford's presence at the Hall during the Auto Show was only the beginning. For auto enthusiasts with a penchant for innovative technology, 2017 provides multiple opportunities to experience Ford vehicles on a previously unforeseen level of immersion.

Whether you were one of the lucky attendees at the North American International Auto Show or a vicarious participant, the potential for augmented reality is enticing enough to warrant more than a single grand appearance. Hence, Ford's plans to debut subsequent attractions at Cobo Hall this year, two of which are the automakers' new self-driving Fusion Hybrid and a fitness buff-friendly Transit. The former, an autonomous development vehicle, will show off its new computer hardware and upgraded LiDAR sensors; the latter will wow attendees with its customizability and its muscle - demonstrated both in vehicle durability and by its interior, which is outfitted with enough fitness equipment to fill a gym.


Keep your ears open for more news on Ford's augmented technology. Until Ford's next attraction graces Cobo Hall, visit Sound Ford in Seattle, Washington to learn more.