Ford is broadening its outreach to customers - and potential Ford converts - with the debut of its FordHub interactive brand experience studio. The all-new promotion helps cement Ford's status as both an auto and a mobility company.
Located in New York's Westfield World Trade Center, the FordHub is crafted to demonstrate Ford's pioneering vision for the future. Visitors will find inspiration through the Hub's innovative platform, which promotes imagination and interaction with the technology.
“Ford was founded on the promise of providing affordable transportation solutions to millions of customers, and this commitment still drives us today,” Stephen Odell, Ford's executive vice president of Global Marketing, Sales and Service, said. “As we expand our business to be both an auto and mobility company, we’re using new experiences like FordHub and our first Super Bowl ad that talks about the future to explain what we mean when we say ‘We Go Further so you can.’” Learn more in the video below:
Through the FordHub, participants will also glean a more refined idea of how Ford plans to reconcile mounting mobility challenges. A world map shows the harmonization of autonomous and electric vehicles, ride-sharing and more; a mobility app also displays traffic information in real-time for commuters. A 'Last Mile Challenge' also allows guests to balance on wobbleboards and explore a futuristic world, utilizing more modes of transportation than most people would ever fathom, while the 'Mustang in Manhattan' activity integrates virtual reality headshots to 'construct' a Ford Mustang on top of the Empire State Building.
With its brand new innovation, Ford's team strives to provide an outlet that can be updated with new programs and used to collaborate with other visionaries. Find out more about the FordHub at Sound Ford in Seattle, Washington!