It takes a village to build and sell a vehicle. Despite the growing number of innovations available to automotive producers, no form of technology can replace the heart and personality of a team - a reality that Ford's Customer Service Division, its dealers, and brand ambassador Dwayne Johnson highlight in their second advertising campaign together. The series of content brings the 35,000 members of Ford's service team to the forefront.
“We are thrilled to have Dwayne Johnson return as our Ambassador of Service,” Brett Wheatley, the executive director of Ford Customer Service Division, North America, said in a statement. “Not only is he a loyal Ford customer – owning multiple Ford vehicles – Dwayne embodies the qualities of the Ford Service brand. He strives to be the hardest worker in the room, being a leader, building and maintaining trust and most importantly, quality service. We couldn’t ask for a more fitting spokesperson.” Catch Johnson on-screen in the video below:
Ford's all-new campaign runs the media gamut, with placements across digital, radio and TV. Johnson's robust social media following of more than 140 million followers heavily contributes to the publicity of the campaign, which relies on direct messaging and strong imagery shot within Ford's campus in Dearborn. Along with trips to Ford's design studio, factory floor and service department, Johnson also experienced the effects of an extreme weather condition chamber for the shoot.
“I'm very excited about what we're building with the good people of Ford,” Johnson said in the same release. “Our goal with this partnership was not to try and sell the American public cars, but to build trust and a bridge to the hard working men and women who service them.”
Learn more about Ford's campaign at Sound Ford in Seattle, Washington!