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2017 Ford carsIn celebration of its 30th year, the Salvation Army of Metro Detroit will host its annual Bed & Bread Club Radiothon Presented by Ford Motor Company Fund from 6 a.m. to 10 p.m. on February 24. Jim Vella, the president of Ford Fund, will also stop by to chat with News/Talk 760 WJR radio hosts around 2 p.m. during the live event broadcast. 

For more than five years running, the Blue Oval's philanthropic arm has provided the same number of Ford vehicles to The Salvation Army Eastern Michigan Division; this year, Ford's upping its support to bolster The Salvation Army's heightened outreach in the area.


“This milestone anniversary of the Radiothon is a testament to the generosity of our corporate partners, the community, volunteers and staff of the Bed & Bread program,” Major Russ Sjögren, the general secretary and metro Detroit area commander for The Salvation Army Eastern Michigan Division, said in a statement. “We give special thanks to Ford Motor Company Fund for stepping up as our presenting sponsor and leading the corporate giving charge.”

Every day, The Salvation Army’s Bed & Bread program provides food and shelter for numerous metro Detroiters. Despite increased efforts, though, the overarching problems still persist, making philanthropic gestures ever more impactful.

“While Detroit is making progress in its economic turnaround, there are still too many people suffering from hunger and homelessness in our neighborhoods,” Vella, a member of The Salvation Army National Advisory Board, added. “There is no better time for our community to join together and contribute to a proud tradition that helps people from all walks of life.”

Find out more about how Ford is giving back at Sound Ford in Seattle, Washington.