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The Lone Star state isn't so lonely anymore, thanks to the debut of the all-new Ford Expedition. The SUV is being unveiled at Ford Center at The Star in Texas with the help of the Dallas Cowboys' chief operating officer and executive vice president, Stephen Jones, who is introducing the stellar vehicle to the public. 

Jones and the Cowboys aren't strangers to the Blue Oval; the two entities came together last fall to revamp Station 43 for a crew of unexpected firefighters in Dallas. On the horizon is another surprise orchestrated by the Cowboys and Ford, which involves gifting the new Expedition to a local first responder. With that in mind, it makes sense for the Cowboys to bear the honor of debuting the brand-new SUV. Watch more in the vehicle below:



Ford enthusiasts, adventurers and big families are sure to take a liking to the new Expedition, which is offered in XLT, Limited and Platinum series. For fleet customers ranging from emergency services to law enforcement, an XL version will also be available. Regardless of which series catches your eye, all have plenty of interior room and can be amended to the extended-length Expedition MAX.

As Ford expands on its plans to broaden its SUV leadership within the next four years, the new Expedition fits perfectly into the trajectory. It's one of five new vehicles slated to come out in North America over the time frame and will be available for buyers this fall. Learn more at Sound Ford in Seattle, Washington!